Inner Loop — web and AI consultancy

Inner Loop · Web & AI Consultancy

Web and AI, done with intent

01

Websites & Products

Design and build for the web — sites and products that are quick, considered, and made to last. The kind of work you only notice because it feels right.

02

AI, Where It Belongs

Honest thinking about where AI genuinely helps your product and your team — and where it doesn't — followed by the engineering to make it real.

03

Built In, Not Bolted On

Hands-on integration of AI into real products and systems. Working software that reaches users, rather than prototypes that stay in a slide deck.

04

Your Team, A Step Ahead

Quiet adoption of modern tools like Claude Code, with the patterns and guardrails to match — so your team keeps moving long after the engagement ends.

Products and systems shipped to production

Consultancy from people who stay close to the work

Inner Loop is a small web and AI consultancy. We design and build for the web, and bring AI in only where it earns its place — across products, websites and the systems behind them.

The work tends to be quiet and hands-on: honest advice about what's worth doing, paired with the engineering to make it real. We use modern tools like Claude Code where they help, but the tools are never the point — the finished thing is.

Web & AI

Two crafts, one practice

Hands-on

Built, not just advised on

A few

Clients at a time, done properly

Let's make something good

Whether it's a website, a product, or the AI threaded through it — tell us a little about what you're working on.